Hello, we’re DayDay!

Small, honest habits
for a healthier day.

DayDay is a small team making friendly iPhone apps for everyday health. Our first one, Forward, helps you lose weight one honest day at a time.

Meet Forward Our approach
The two DayDay characters in orange hoodies, waving and giving a thumbs-up

Every number says where it comes from.

Missed days never count against you.

How we build

Health that
fits real
life.

No streaks to protect, no foods to fear. Just tools that help you notice, adjust and keep going.

Honest numbers

Every estimate is labelled as one, and says where it comes from.

No guilt

Missed days never count against you. Going over is a note, not a penalty.

Small steps

One daily number and one small swap beat any extreme plan.

Your data, your call

Each app asks for its own access. Export or delete anytime.

Our apps

Two small apps.
One gentle idea.

ForwardComing to iPhone

Lose weight,
one honest day at a time.

One daily number from your meals and your movement, so you know what’s left for dinner.

Type, snap or say itApple HealthSteady pace
Meet Forward
RestComing soon

Hear your night.
See what woke you up.

Records snoring and night sounds on your iPhone and lines them up with your Apple Watch sleep stages.

Take a look Why do I wake up at 3am?A calico cat and a shiba dog asleep together on a soft cloud under the moon

A day with DayDay

From first meal
to lights out.

The DayDay girl at breakfast with a coffee, typing on her phone
7:30 AM

Weigh in, log breakfast

Forward · a few words is enough.

The DayDay coach photographing his lunch bowl at his desk
12:30 PM

Lunch in one photo

Forward · snap it and get back to work.

The DayDay girl stretching in bed at night, moon outside the window
11:00 PM

Wind down with Rest

Rest · coming soon

Good to know

Questions,
answered.

What is DayDay?

A small team making friendly apps for everyday health. Forward, for steady weight loss, is our first.

When can I get Forward?

Forward is in development for iPhone. It isn’t in the App Store yet. Join the waitlist on the Forward page and we’ll email you once when it launches.

When is Rest coming?

Rest, our sleep app, is being built after Forward. We’ll share more when it’s closer.

Where do DayDay’s numbers come from?

From published research and public health guidance. Calories burned at rest use the Mifflin–St Jeor equation, a healthy weight uses the CDC’s adult BMI range of 18.5 to 24.9, weight-loss paces follow the NHS guidance of about 600 kcal a day, and sleep times follow the AASM recommendation of 7 or more hours for adults. Every tool and post lists its sources.

Is DayDay medical advice?

No. Our apps help you notice everyday habits. Talk to a doctor about medical questions or before big changes.

Where does my data go?

Each app asks for its own access, and you can export or delete your data anytime from settings.

Sources: Mifflin et al. (1990) · CDC: adult BMI categories · NHS: obesity treatment · AASM & SRS (2015)

See you soon!

Start small.
Start today.

Forward is coming to iPhone. We’ll keep it small, honest and kind.

Meet Forward